Privacy Policy (GDPR)
Who We Are
À la vie à l’amour (“we”, “us”) designs and sells fine jewellery online.
Contact: sale@alaviealamour.com
Address: 3rd Floor, 22 Hatton Garden, London EC1N 8BA, UK.
What Data We Collect
Order & account data (name, email, phone, billing/shipping address).
Payment details processed securely by our providers (we do not store full card data).
Communications (emails, forms, chat).
Optional analytics/cookie data (see Cookie Policy).
Why We Use Your Data (Legal Bases)
To fulfil orders and provide customer service (contract).
To send updates with your consent (marketing).
To comply with legal obligations (tax, fraud prevention).
How Long We Keep Your Data
Orders: up to 6 years (legal/tax reasons).
Customer accounts: until deleted.
Communications: up to 2 years, unless needed longer.
Sharing Your Data
We share data only with essential processors to deliver our services:
Payment providers (e.g., Stripe, PayPal).
Couriers (Royal Mail, FedEx).
Website/IT providers and accountants (under confidentiality).
We do not sell or rent your personal data.
International Transfers
Your data may be processed outside your country. We use trusted providers with safeguards (e.g., SCCs under EU/UK law).
Cookies
We use cookies to:
Operate the site.
Remember your preferences.
Measure traffic (with consent).
You can accept/decline cookies via our banner and browser settings at any time.
Your Rights (EU/UK GDPR)
You can:
Access your data.
Request correction or deletion.
Restrict or object to processing.
Receive a copy (data portability).
Withdraw consent for marketing at any time.
To exercise your rights: sale@alaviealamour.com
You may also complain to your local data protection authority.
Security
We take appropriate technical and organisational measures to protect your personal data.
Updates
This Privacy Policy was last updated: 16 September 2025.